At Self-Same, we believe the most cherished pieces are those you’ll reach for season after season.

Founded by twin sisters, Jade & Amber, Self-Same creates timeless accessories and knitwear inspired by European summers, effortless elegance and enduring craftsmanship. Every collection is thoughtfully designed to balance beauty with practicality, blending refined silhouettes with distinctive hand-finished details.

We work closely with skilled artisans and produce in small batches, allowing us to maintain exceptional quality while celebrating the character of handcrafted design. From handwoven raffia to carefully applied embellishments, every piece is created to be treasured for years to come.

Today, Self-Same is worn by customers around the world and has been proudly stocked by prestigious retailers including Harrods and LoveShackFancy. While our collections continue to grow, our philosophy remains unchanged: to create beautifully made pieces that feel timeless, considered and effortlessly wearable.